About Into the Story
How we work
Our approach is grounded in storytelling — not as a technique, but as a way to structure meaning.
Story is how meaning is structured.
It clarifies what matters, why it matters, and what is expected.
People don’t act on information alone.
They act on what they understand and trust. That’s why storytelling sits at the foundation of our work, helping leaders and teams turn complex ideas into clear messages, and clear messages into action.
We are clear
Even when it’s uncomfortable.
We are demanding
With thinking and with language.
We stay human
Because the best communicators always are.
We stay strategic
Because words create direction.
Where we work
We work where communication carries responsibility.
In moments that are visible, high-stakes, and consequential.
- When ideas need to persuade.
- When leaders need credibility.
- When teams need alignment.
- When organizations need to move forward.
These are not comfortable moments.
They are the moments that define outcomes.
That’s where our work begins.
The People
Bree Aesie
Founder & Principal Consultant
Bree leads the thinking and delivery behind Into the Story. With a background in psychology and over a decade of experience working with international teams, she supports leaders in moments of visibility, change, and decision-making.
She has worked with organizations including PepsiCo and Novartis and is the creator and host of the Into the Story podcast, with more than 2 million downloads worldwide.
Raül Baldirà
Sales & Marketing
Raül leads sales and marketing at Into the Story, focusing on partnerships, client relationships, and how the consultancy connects with leaders and organizations across international contexts.
Start with clarity
If you’re facing a moment where communication matters, share a bit of context and we’ll follow up with next steps.
